How to attend crypto conferences 101

Written by Pasha Bergman on Mar 10, 2024

Looking to score leads, build connections, and snag deals at crypto conferences? We've been hitting these events for 7 years now, and let me tell you, the crypto space is a whole different ball game compared to stuffy enterprise conferences. Here's the lowdown to help you dominate your next crypto conference.

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Networking like a boss

Forget closing deals on the spot. Crypto conferences are all about building relationships. Everyone there is looking to connect, just like you. Here's how to make the most of it:

  • QR-codes: Ditch the business cards. Make a QR code with your contact info and slap it on your phone's lock screen. Instant connection magic!
  • Be a friend-making machine: The goal is to build long-term relationships, not pressure people into deals. Let them know what you bring to the table and what you're looking for. Most likely, they'll connect you with your ideal client later.
  • Stay sharp: Skip the hangovers and jitters. Eat, stay hydrated, and avoid going overboard on the coffee or other substances. You'll thank yourself later. Don't waste time on conversations that aren't going anywhere.
  • Circulate, don't stagnate: Mingle! Chat with different people every 10 minutes or so. If you find someone awesome, stick around a bit longer. Pick a person or group to hang out with in the evening.

Ditch the suit, embrace the crypto vibe

Leave the suit and tie at home. Crypto conferences are all about expressing yourself. Rock a unique and eye-catching style that will make you memorable. Bonus points for a signature accessory you wear to every conference.

Pre-conference power moves

Don't walk in blind. Most conferences list attendees online (think Mainnet NYC or Luma). See who's going and target the people you want to talk to. Let your network know you'll be there and spread the word on social media.

Side events: where the magic happens

The real action often happens at side events! Look for them on Telegram groups, the conference website, Luma/Eventbrite, or ask around. Apply in advance and get insider tips from other attendees. Remember, many side events are free.

The handshake hustle

They say you're six handshakes away from anyone. Don't just chase leads, find well-connected people and become friends. Introductions are way more powerful than a cold approach, even if the person introducing you just met you.

Tracking your wins (and almost-wins)

Get everyone's contact info! Snap a pic together for easy recall later. After each conversation, jot down a quick summary and their details in a dedicated chat or CRM. An assistant can even help you quickly assess each person's potential value. Take notes on their interests, challenges, and even personal details (like their dog's name!).

Calling all crypto rockstars!

Thinking of sharing your expertise with the world? Apply to speak at the conference! Reach out to the organizers well in advance with a killer presentation that's clear, concise, and showcases your problem-solving prowess. Focus on use cases, solutions, and addressing audience pain points. Don't forget a scannable QR code for your contact info, and leave time for Q&A.

Post-conference power play

Turn those connections into gold! Make a list of everyone you met, research them, and add them to your CRM. Analyze their needs and craft a targeted offer. Reference your conversation notes to personalize your outreach, and schedule calls to showcase your value proposition.

By following these tips, you'll transform crypto conferences from overwhelming events into prime networking grounds. Go forth, connect, and dominate the crypto dev world!

Written by: Pasha Bergman

Pasha Bergman

Pasha Bergman is the CEO at WOOF! Doing his best to bring valuable content.

Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. This post reflects the current opinions of the authors and is not made on behalf of WOOF! or its affiliates and does not necessarily reflect the opinions of WOOF!, its affiliates or individuals associated with WOOF!. The opinions reflected herein are subject to change without being updated.